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Privacy Policy

A legal disclaimer

Last Updated: April 2026

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1. Introduction


Strategic Advisory Limited (trading as Sentio AI Advisory) ("we", "our", or "the Company") respects the privacy of all individuals whose personal data we process. This Privacy Policy outlines how we collect, use, store, and protect personal information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

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2. Information We Collect


We may collect and process the following categories of personal data:

  • Identity information such as name, job title, and company affiliation.

  • Contact details including email address, telephone number, and business address.

  • Professional information such as role, experience, and business relationship history.

  • Technical information including IP address, browser type, and usage data when you visit our website or digital platforms.

 

3. How We Use Personal Data


We use personal data for the following purposes:

  • To provide advisory and consultancy services to clients.

  • To manage professional relationships and client communications.

  • To fulfil contractual, legal, and compliance obligations.

  • To improve our services, website experience, and business operations.

  • To send updates, insights, or communications relevant to our services (subject to consent or legitimate interest).

 

4. Legal Basis for Processing


Sentio AI Advisory processes personal data on one or more of the following legal bases:

  • The performance of a contract or to take steps prior to entering a contract.

  • Compliance with legal or regulatory obligations.

  • Legitimate business interests in maintaining client relationships and managing our operations.

  • Consent, where required by law for specific communications or processing activities.

 

5. Data Sharing and Disclosure


We do not sell or rent personal data. We may share data with trusted third-party service providers (e.g. IT, cloud hosting, professional advisers) where necessary for business operations and always under appropriate confidentiality and data protection agreements.

 

6. Data Retention


Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected or to meet legal, regulatory, or contractual obligations. After that period, data will be securely deleted or anonymised.

 

7. Data Security


We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, or loss. Access to personal data is restricted to authorised personnel on a need-to-know basis.

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8. International Transfers


Where personal data is transferred outside the UK or the European Economic Area (EEA), we ensure adequate protection through legally recognised safeguards, such as Standard Contractual Clauses or other approved mechanisms.

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9. Your Rights


Under data protection law, individuals have the right to:

  • Access and obtain a copy of their personal data.

  • Request correction or deletion of inaccurate or unnecessary data.

  • Object to or restrict certain types of processing.

  • Withdraw consent where processing is based on consent.

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

Requests to exercise these rights can be made by contacting us using the details below.

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10. Contact Us


For any queries, concerns, or requests regarding this Privacy Policy or our handling of personal data, please contact:

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Data Protection Officer
Strategic Advisory Limited (trading as Sentio AI Advisory)

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