Terms & Conditions

1. Introduction

These Terms and Conditions govern the use of the website and services of Strategic Advisory Limited, trading as Sentio AI Advisory ("we", "our", or "the Company"). Strategic Advisory Limited is an active private limited company incorporated in England and Wales on 27 June 2025, with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

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By accessing our website or engaging with our services, you agree to be bound by these Terms and Conditions. If you do not agree to these terms, you should not use our website or rely on its contents.

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2. About the Company

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Sentio AI Advisory is a professional consultancy providing artificial intelligence advisory and digital transformation services. The Company is registered at Companies House under company number 16547364.

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Nothing on this website constitutes regulated legal, financial, or investment advice unless expressly stated otherwise in a separate written agreement. All services are provided subject to specific engagement terms agreed with the relevant client.

 

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3. Website Use

 

This website is made available for general information purposes only. While reasonable efforts are made to ensure the information on the website is accurate and up to date, no representation or warranty is given that the content is complete, accurate, or current.

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Users must not misuse the website, attempt to gain unauthorised access to any part of it, introduce malicious code, or use the website in any way that could impair its availability or security. Informational business websites commonly use terms to set expectations around acceptable use, liability, and intellectual property protection.

 

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4. Intellectual Property

 

All content on this website, including text, graphics, branding, logos, design elements, and underlying materials, is owned by or licensed to Sentio AI Advisory unless otherwise stated. That content is protected by applicable intellectual property laws and may not be copied, reproduced, distributed, adapted, or used for commercial purposes without prior written consent.

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You may view, download, and print extracts from the website for your own internal business use only, provided that all proprietary notices remain intact. Any other use requires the Company’s prior written approval.

 

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5. Services and Engagements

 

Any description of services on this website is provided for general informational purposes and does not form a binding offer. A binding contract for services will arise only when the Company issues, and the client accepts, a separate written proposal, statement of work, or engagement agreement.

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Service scope, deliverables, fees, timelines, liability caps, and any data protection provisions should be set out in the relevant client contract. For consultancy arrangements involving personal data, data processing responsibilities should be addressed expressly in the engagement terms.

 

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6. Data Protection

 

Any personal data collected through the website or in the course of business activities will be processed in accordance with the Company’s Privacy Policy and applicable UK data protection law. UK GDPR applies where personal data is processed, including where AI tools are used in a business context.

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Users should ensure that any information submitted through contact forms or email is accurate and appropriate for sharing. Confidential or sensitive information should not be sent unless specifically requested and subject to suitable safeguards.

 

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7. Limitation of Liability

 

To the fullest extent permitted by law, the Company excludes all liability for any loss or damage arising from use of, or reliance on, this website or its contents. This includes indirect or consequential loss, loss of profits, loss of business, loss of opportunity, and loss of data.

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Nothing in these Terms and Conditions excludes or limits liability for fraud, fraudulent misrepresentation, death, or personal injury caused by negligence, or any other liability that cannot lawfully be excluded or limited.

 

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8. Third-Party Links

 

This website may contain links to third-party websites for convenience or reference. The Company has no control over, and accepts no responsibility for, the content, availability, security, or privacy practices of such external websites.

Inclusion of any third-party link does not imply endorsement, approval, or recommendation by Sentio AI Advisory. Users access third-party websites entirely at their own risk.

 

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9. Changes to These Terms

The Company reserves the right to amend these Terms and Conditions at any time without prior notice. Any updates will take effect once published on the website, and continued use of the website will constitute acceptance of the revised terms.

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Users should review these Terms and Conditions periodically to ensure they remain informed of the current version. Keeping website terms current is recommended as part of reducing legal risk and maintaining transparency.

 

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10. Governing Law and Jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising in connection with these terms or the use of this website shall be subject to the exclusive jurisdiction of the courts of England and Wales.